about us

Created with a love of practical style and the desire to inject some fun into the everyday, Cove sold its first reversible poncho, the Flora, in 2011.  Standing at our local school fair the first sale proved our instincts right; a need for simple yet stylish pieces injecting instant chic into our busy lives. From the start, classic shapes and simplicity of design were key to the brand and this, combined with colour popping details, soon became our signature style.  

A decade in and the brand continues to go from strength to strength.  The Flora poncho remains a firm favourite, but the brand has added more strings to its bow with a growing cashmere collection.  Each collection centres around taking the traditional and adding an original twist; be it with a neon trim, an exaggerated silhouette or an eye-catching motif.  

Designed by ourselves and made in one of a small selection of hand-picked factories in Nepal and China depending on the particular yarn and design of each piece. It goes without saying that technical production and skill are paramount when selecting a manufacturer but no less important to us than the ethical practices and environmental impact of the factory.  Having 'met our makers’ we are confident in our choices and delighted to be working alongside family run companies.

Evolving with the times and the tastes of our customers we embrace the challenges of coming up with exciting new collections that we not only love but love to wear ourselves. We get such a buzz when we see you, our loyal customers, wearing our designs and adding your own unique twists.  Every day’s a school day not least in the world of fashion and styling! #coveandfriends is the hashtag we use to keep track of our fashion maverick customers and we love seeing and sharing your style tips. Each piece tells a story from an idea in our heads to a gorgeously crafted piece of knitwear where its journey with you is just beginning.

It is fair to say that each and every one of our pieces is designed with equal measures of practicality and frivolity and with a generous sprinkling of love.  Remaining loyal to our brand, we look forward to a future of creating beautiful knitwear which is both stylish and individual, as well as fun and wearable whilst remaining timeless.  A luxury piece to be treasured for years to come. 

Jacqueline Berglund Cove Cashmere

 Jacqueline Berglund


Samantha Smith

Samantha Smith Cove Cashmere