blog — British brand

Brightly does it. The new autumn dress code.

accessories am pm dressing autumn collection autumnal shades bed socks bee motif British brand British classic British design buy less choose well by women for women cashmere Cashmere accessories cashmere bed socks cashmere blend cashmere crew cashmere crew neck cashmere gloves cashmere hot water bottle cashmere jumper cashmere scarf cold weather accessories colour coded layers cotton cashmere cove cove cashmere cove knitwear effortless dressing effortless style everyday classics hot water bottles jumper knit latest knitwear layering layering jumper mini hot water bottle motif navy cashmere neon neon bee neon hot water bottle neon motif neon stripes neon trim neon wrist warmers new collection new colours new season new season designs new season looks rainbow star seasonal wardrobe striped cuffs sweater sweatshirt transeasonal V neck wardrobe essentials wear colour wear now and forever what to wear this autumn what to wear this winter winter wardrobe

Brightly does it.  The new autumn dress code.

Now that it is officially Autumn our minds turn to crackling fires, crumble and cashmere.  Autumn, unsurprisingly, is a season we embrace with open arms.  So, as the air fills with the smell of bonfires and the fallen leaves crunch under our feet, we wanted to introduce our latest knitwear designed not just to look and feel good this autumn but for all those autumns to come as well.

A mixture of classic neutrals and rich autumnal shades with uplifting pops of colour to give your looks a sophisticated edge.  Our latest collection offers refined and relaxed silhouettes with something for everyone...

Read more →


embrace the optimism of spring with our new season collection

block stripe top bomber jackets British brand cashmere cashmere blend cashmere bomber jacket cashmere crew cashmere crew neck cashmere jumper cotton cashmere cove cashmere cove knitwear crew neck jumpers easy separates easy-to-wear effortless dressing effortless style everyday classics fluted sleeve tees ice cream shades instant style jumper knit layering layering jumper neon stripes neon trim new season new season designs pastel shades tank top

embrace the optimism of spring with our new season collection

As the country slowly unlocks we are beginning to embrace the optimism of Spring.  The bluer skies, the soft blossom and the bursts of colour that are beginning to arrive in our gardens.

We have captured this optimism in our new collection.  The fresh sorbet shades of our Liliana block stripe top and Tilly tank, which sit alongside our favourite navy and pale greys of the Cecilia crew and Grace and Mabel bombers, while the bubblegum pink and flame red Sienna and Sam inject a fresh start to your new season wardrobe.  

Read more →


#ChangeAGirlsLife with The Prince's Trust

#changeagirlslife British brand by women for women change one life change many community International Women's Day Mother's Day Mothering Sunday The Prince's Trust women supporting women

#ChangeAGirlsLife with The Prince's Trust

As mothers of teenage daughters and founders of a female led business this week is significant on many levels.  As the children head back to school after what feels like endless weeks of home schooling the challenges ahead are maybe even more in focus. Starting out on a career path can be difficult at the best of times not least during a global pandemic or over the coming months and years as the knock on effects continue to unfurl. 

To this end, we want to add our voice to the #ChangeAGirlsLife campaign pioneered by The Prince's Trust with the aim of raising £10 million over the next five years and changing the lives of over 6,500 young women.

Read more →


live life in colour

accessories bed socks British brand British classic British design by women for women cashmere Cashmere accessories cashmere bed socks cashmere hot water bottle cashmere jumper cashmere poncho cashmere scarf cold weather accessories cove cove cashmere cove knitwear easy separates easy-to-wear effortless dressing effortless style everyday classics hot water bottles jumper lockdown life luxuriously soft machine washable mini hot water bottle motif neon neon hot water bottle neon motif neon stripes neon trim off-duty staples power of colour stay in stay stylish striped cuffs stripes V neck versatile wear colour working from home

live life in colour

Well, if we ever needed colour in our lives, now is most definitely the time!  The hope of a brighter new year is somewhat on hold as we spend yet more days in Lockdown.   More days at home, working, teaching just simply being can feel monotonous to say the least.  

Why not punctuate your week with bright colours to lift your mood?  And yes, research suggests that colour absolutely does affect our mood and even the way others respond to us.  In 1974 researchers Keith Jacobs and Frank Hustmyer discovered that colour can even change your heart rate, blood pressure and respiration.*  Amazing.

Read more →


festival style at home

am pm dressing British brand British design cashmere day to night easy separates easy-to-wear effortless style festival festival fashion festival season GlastoAtHome Glastonbury instant style machine washable music festival neon neon stripes new collection outfit building packing essential packing list packing tips pleated midi skirt poncho reversible poncho summer wardrobe wardrobe essentials what to pack what to wear what to wear to a festival

festival style at home

Along with so many other British annual institutions, Glastonbury has sadly been cancelled due to the pandemic.  Unsurprising given the huge numbers of people who make their annual pilgrimage to Worthy Farm in Somerset particularly this year as the Festival celebrates its 50th year.  The idea of sticking to the '1 metre plus rule' in those numbers and when getting lost in the music and the moment is frankly inconceivable.  The BBC are currently deciding on their broadcasting line up to bring golden moments from past years so we can enjoy #GlastoAtHome.

Festival fashion has always been a big thing driven not least by the need of practicality when slipping and sliding through the muddy British fields, sleeping in a tent with limited privacy and washing facilities.  So we have put together a festival bingo card aka your virtual rucksack packing list.

Read more →