blog — British brand

embrace the optimism of spring with our new season collection

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embrace the optimism of spring with our new season collection

As the country slowly unlocks we are beginning to embrace the optimism of Spring.  The bluer skies, the soft blossom and the bursts of colour that are beginning to arrive in our gardens.

We have captured this optimism in our new collection.  The fresh sorbet shades of our Liliana block stripe top and Tilly tank, which sit alongside our favourite navy and pale greys of the Cecilia crew and Grace and Mabel bombers, while the bubblegum pink and flame red Sienna and Sam inject a fresh start to your new season wardrobe.  

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#ChangeAGirlsLife with The Prince's Trust

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#ChangeAGirlsLife with The Prince's Trust

As mothers of teenage daughters and founders of a female led business this week is significant on many levels.  As the children head back to school after what feels like endless weeks of home schooling the challenges ahead are maybe even more in focus. Starting out on a career path can be difficult at the best of times not least during a global pandemic or over the coming months and years as the knock on effects continue to unfurl. 

To this end, we want to add our voice to the #ChangeAGirlsLife campaign pioneered by The Prince's Trust with the aim of raising £10 million over the next five years and changing the lives of over 6,500 young women.

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live life in colour

accessories bed socks British brand British classic British design by women for women cashmere Cashmere accessories cashmere bed socks cashmere hot water bottle cashmere jumper cashmere poncho cashmere scarf cold weather accessories cove cove cashmere cove knitwear easy separates easy-to-wear effortless dressing effortless style everyday classics hot water bottles jumper lockdown life luxuriously soft machine washable mini hot water bottle motif neon neon hot water bottle neon motif neon stripes neon trim off-duty staples power of colour stay in stay stylish striped cuffs stripes V neck versatile wear colour working from home

live life in colour

Well, if we ever needed colour in our lives, now is most definitely the time!  The hope of a brighter new year is somewhat on hold as we spend yet more days in Lockdown.   More days at home, working, teaching just simply being can feel monotonous to say the least.  

Why not punctuate your week with bright colours to lift your mood?  And yes, research suggests that colour absolutely does affect our mood and even the way others respond to us.  In 1974 researchers Keith Jacobs and Frank Hustmyer discovered that colour can even change your heart rate, blood pressure and respiration.*  Amazing.

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festival style at home

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festival style at home

Along with so many other British annual institutions, Glastonbury has sadly been cancelled due to the pandemic.  Unsurprising given the huge numbers of people who make their annual pilgrimage to Worthy Farm in Somerset particularly this year as the Festival celebrates its 50th year.  The idea of sticking to the '1 metre plus rule' in those numbers and when getting lost in the music and the moment is frankly inconceivable.  The BBC are currently deciding on their broadcasting line up to bring golden moments from past years so we can enjoy #GlastoAtHome.

Festival fashion has always been a big thing driven not least by the need of practicality when slipping and sliding through the muddy British fields, sleeping in a tent with limited privacy and washing facilities.  So we have put together a festival bingo card aka your virtual rucksack packing list.

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not just for winter

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not just for winter

It is very easy to compartmentalise our wardrobe particularly in the effort of saving space and to pack away our winter woolies with the promise of warmer times and vice versa.   Jumpers being a prime example of this.  

Maybe it is a statement we make to convince ourselves that summer equals warmth.  Although how many times are we caught short when the weather doesn't quite conform to our childlike description of the seasons?  I, for one, never pack away my jumpers and definitely want them easily accessible throughout the year.  

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